Keith Everett

Teaching Online Marketers How To Create A Dream Lifestyle

Month: November 2016

The MAGIC of Getting More, By Actually Doing Less

You don’t have to be a Magician to pull off the “impossible”. Unlike a “trick” or an “illusion”, getting more done by doing less is NOT Magic, it is essentialism.

less is moreWhat is essentialism?.

“Less but better”. The Art of investing in the right activities and achieving better things by doing less


“If you don’t prioritise your life, someone else will” – Greg McKeown – Essentialism

Most people are very good at “looking busy”, in fact some people have perfected the art of looking busy in their workplace. They always look busy when the boss is around, however when you take a person  away from the workplace and put them in the  entrepreneurial space, you can’t use the same “smokescreen” and expect to get away with it.

The energy people use up doing multiple nonessential things, is far in excess of the energy required to just complete the essential things. In fact, if you only concentrated on essential things, you would not only have more energy, you would also reach your goal a lot quicker and have more time for your family and yourself.

The reason there are so many people in our online marketing space who struggle, aside from people who just can’t be bothered, of course is that most people concentrate on doing as many non essential things as possible.

Let me ask you a question. Have you ever found yourself stretched too thin?. Have you ever felt both overworked, yet underutilized at the same time. Have you ever found yourself majoring in minor things?.


This is normal. Most people have these feelings.

We have been taught that to be “busy” is to be productive.

Nothing could be further from the truth.. in many cases, being busy is just a smokescreen for not actually knowing what you’re doing. The most productive people on Earth, are actually the people who have mastered essentialism. The art of getting the most done by directing their energy to essential activities only.

What are essential activities?

If you are in business, your No1 essential activity is to make a profit.

No matter what business you are in, if you are not selling, you are not growing. You grow by producing profits. I know people come into the online business World with all kinds of reasons and different agenda’s, but if you’re not selling, you’re not in a business you simply own a hobby.

Some join Network Marketing to Save the planet, end World poverty and all kinds of other good stuff, but none of this is relevant or possible if you are broke all the time. What example are you setting to others if you yourself are not selling and making money?

Selling stuff, be it products or services is ESSENTIAL to any online business,,, At least 80/90% of what you do daily should be about Sales. This is essential.

There are more activities and opportunities in this World than we could ever hope to invest in or take part in. Our job is to cut out those things that have no bearing on us achieving our goals.

Essentialism is not about how to get more things done. It’s about how to get the right things done. It certainly doesn’t mean doing less just for the sake of it either.

It’s about prioritizing your time and energy so you only do those activities that serve you, and are absolutely essential.

Here’s an example

If a person is learning how to create a home business. The essentialist will concentrate on one thing first and steer their energy toward the attainment of it. The non essentialist will spend 20% of their energy on each of 5 different things at once.

Most people fail online because they either don’t make ANY, or very few sales..  it stands to reason, if they were making sales, they wouldn’t quit. The reason they don’t make sales is because they spend about 20% (or less) on sales and 80% (or more) on making a big noise.

All is not lost. Simply refocus your energy from the things that are not serving you, to things that do serve you. In the case of working online, concentrate on sales 80% of the time. The other 20% should be spent on acquiring skills and doing the necessary steps to run the business.

Remember: If you are running a home business and you are not making sales, you have a hobby. Hobbies are expensive. Concentrate on those activities that produce revenue.

So you can actually get more done and have more time to spend on other things by spending less time on nonessential activities, good productivity definitely does not stem from always doing more, it comes from prioritizing and executing those essential activities that produce the results you want.

The difference between a Non Essentialist and the Essentialist


Non-essentialist                                                            Essentialist

All things to all People                                                 Less, But Better                                                  

“I have to”                                                                            “I choose to”

“It’s all important”                                                          “Only a few things really matter”

“How can I fit it all in?”                                                  “What are the trade-offs?


Non-essentialist                                                            Essentialist

The undisciplined pursuit of more                      The Disciplined pursuit of less

Reacts to what’s most pressing                             Pauses to decide what matters

Says “yes” to people without thinking               Says “no” to everything not  essential

Tries to force execution/last minute                  Removes obstacles


Non-essentialist                                                               Essentialist

Lives a life that does not satisfy                               Lives a life that really matters

Takes on too much, and work suffers                    Chooses carefully, to do great work

Feels out of control                                                          Feels in control

Is unsure of doing the right thing                            Gets the right things done

Feels overwhelmed and exhausted                        Experiences joy in the journey


I hope you found value in this post. If you did, please share and comment. Thanks.

Peace and prosperity.

P.S “Essentialist by Greg McKeown is available here

PPS. If you want to work with someone who can set you a workable plan to reach your goals, click here

PPPS. People who liked this post, also liked this one

5 Reasons Why You REALLY Need an Internet Marketing Coach

I have to admit, I was just as guilty. I thought I could do everything myself. After years of struggle online, I realized it was time to engage an Internet Marketing coach.

Over the last few years I have engaged with many entrepreneurs on the Internet, and many are still reluctant to invest money in themselves. There are a lot of people out there on the Internet, hoping and praying  that they will succeed, rather than seeking the “right” advice and creating a plan to Win.

online business coachWhy An Internet Marketing Coach Is a Good Investment

Imagine not ever going to school, and thinking to yourself that “‘I’ll just pick it all up as I go along”. We were made to go to school, so we went, whether we liked it or not. That’s how we learned to read and write.

When people come into the Internet Marketing/Network Marketing space. They don’t have to do a thing. Some people are lured onto the Internet by the hope of “quick’ riches. I think by now, most of us know that “shiny objects” will not make anyone rich, people still hope and pray though… just like we hope we’ll win the lottery.

I think by now, most of us know that “shiny objects” will not make anyone rich, people still hope and pray though… just like we hope we’ll win the lottery.

The short answer is. Invest in education and then go do it. Education without action is a complete waste of time. It’s no good being “smart” if you are also “broke.. that’s not smart, that’s just stupid.

Instead of spending hundreds, even thousands of dollars on products you haven’t bought yet. Why not invest in yourself, and engage a marketing coach who can show you how to move ahead in your online business. Think about it, you could still be going around and around in circles, a year or two from now.

That doesn’t make sense..

An online coach will hold you accountable. You are far more likely to succeed if you are working with an online coach. Here are 5 MASSIVE reasons why you should engage one.

5 Reasons You’re More Likely Succeed With An Internet Marketing Coach

Reason 1. Experience. Look for an experienced coach who has been around the block a few times, and has ended up doing the very thing that you want to do. You wouldn’t be wanting to consult a Doctor who hasn’t practiced yet, and has only just learned medicine by reading books from the Library.

Choose someone with experience and someone you get along with.

Reason 2. Attitude. Look for a coach that has a pleasing, but firm attitude. Someone who is very positive and who will encourage and lift you up when you need it. However, don’t choose a coach that is a “soft touch”, you need someone who is willing to speak their mind and not scared to “tell it like it is”.

Reason 3. Willing To Share. A good internet marketing coach is willing to share his/her experiences with you., None of us are infallible, we all make mistakes. A good coach will share their mistakes with you too, and not just talk about their successes.

Reason 4. Accessibility.  You must have reasonable access to your online marketing coach. Depending on the program you have agreed on, whether it is coaching by email, phone etc, you must be granted reasonable access to your internet marketing coach. I must stress here, a good client/coach relationship should NOT involve lots of “hand holding”.  You are learning to be an independent business person, a good coach will help you to think for yourself, at all times.

Reason 5. Expectations. A good coach will keep you accountable. They will draw up a personalized plan of action with the steps required you will  need to take to make the plan work. It is no longer about reading things on the Internet, going to webinars and not doing anything.

You are about to embark on a journey of a lifetime..

Your life changes by the decisions you make, and the actions you take. A good coach will remake the puzzle that you have been experiencing, and turn it into a workable plan for you to succeed.

I know that the day I got myself a coach, that was the day that I stopped fumbling around on the Internet. It was the day that I made a decision I wasn’t going to work for anyone else again and it was the best decision I ever made.

Let me know your experiences of being an Internet Marketer below. Let me also know your struggles and your successes.

Don’t forget to share and comment on this post

P.S if you would like to know more about getting yourself a coach to help move your business forward, click here


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